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My Security Pro.com - Leveraging Paid Search Training

Harry Williamson, owner and operator of MySecurityPro.com has enjoyed tremendous success using Paid Search Internet Marketing Strategies to promote his Security Products web site.

JG Consulting originally introduced the concept in response to Mr. Williamson's request to improve online sales results. Recognizing this client was willing to learn, JG Consulting provided training on setting up and managing an effective Paid Search Program. With the training, Mr. Williamson has taken his web site sales from $0 annually to over half a million in a very short period of time.

Currently, we are working on optimizing his existing web site to receive better "organic" rankings as well as generating a monthly online newsletter and creating targeted pages for specific end users.

Vandi Felman - Qualifying and Converting Site Visitors


Based in Tucson, Arizona - Real Estate professional Vandi Felman has relied on JG Consulting to manage her Internet Marketing efforts for over 8 years. Vandi is consistently a top Real Estate producer and achieved RE/MAX Lifetime Hall of Fame Status over the last year. As an Accredited Buyers Representative, Vandi works exclusively with Home Buyers. Over the past 7 years her web site has accounted for about 25-30% of her sales. In addition to managing her paid search marketing efforts, JG Consulting works with Vandi on strategies to:

• qualify and convert web leads,
• optimizing pages for improved search engine rankings and
• evaluating link advertising opportunities.

Sight Solutions - Driving Traffic & Analyzing Usability

Based in Mount Laurel, New Jersey, Sight Solutions is the area's premier Laser Vision Correction Center. Sight Solutions hired JG Consulting to re-design their web site and implement an Internet Marketing Campaign.

JG Consulting delivered, creating a content-rich web site that is easy-to-use and easy to find information. Upon completing the site we created an Internet Marketing Campaign. The goal was to generate at least one procedure per month directly from our web based marketing program. To date, the company is exceeding their goals averaging 3-5 procedures per month.

The success for Sight Solutions can be tied directly to a combination of link advertising, paid search marketing and constant evaluation and enhancement of their web site conversions. Each month, we evaluate page usage trends, analyze conversions and go over web site traffic statistics. Our goal is to see how customers are using the web site in order to better meet their neeeds. The result of this monthly analysis has led to the following site improvements:

• Optimized positioning of the FREE Consultation Request Form
• Shortened the FREE Consultation Request form which resulted in a dramatic increase in the number of forms submitted.
• Creating specific landing pages for banner ads placed in local directories

JG Consulting is currently working with Sight Solutions on implementing an Email Marketing Campaign and optimizing their site for improved Search Engine Rankings.